Lagom is a Swedish word that means something like “just the right amount” or “not too much – not too little”. This very much matches with our idea as regards supporting people to enjoy a “balanced heathy lifestyle”. It means that at Lagom we want to actively contribute to creating a healthier future, where people not only live longer, but they live better and happier lives. This means that people can choose their behaviour consciously and in a balanced way by following what we like to call a LAGOM way of life.